Why your Cover Letter matters

A strong cover letter can make the difference between landing an interview or being overlooked. It’s your opportunity to show personality, highlight your fit, and explain why you’re the best choice for the role—beyond what your resume says.

1. Start with a strong opening

Address the hiring manager by name if possible. Start with a clear statement of interest:

“I’m excited to apply for the [Job Title] position at [Company Name]…”

Avoid clichés like “To whom it may concern” or generic intros. Be specific and enthusiastic.

2. Tailor it to the job

Customize your cover letter for each job. Use keywords from the job posting and match your skills to the employer’s needs. Show that you’ve done your homework:

“I was impressed by [Company’s] recent project on [XYZ], and I believe my experience in [Skill/Industry] aligns perfectly with your goals.”

3. Highlight relevant achievements

Instead of listing job duties, focus on results:

“In my previous role, I increased customer satisfaction scores by 25% over six months.”

Use numbers, outcomes, and action verbs.

4. Show enthusiasm and cultural fit

Employers want people who are not just qualified, but excited about the role. Mention why this company appeals to you—its mission, culture, or recent successes.

5. Keep it concise

One page. Three to four paragraphs. That’s all you need. Make every word count.

6. Finish with a Strong Closing

Reaffirm your interest and thank the reader:

“Thank you for considering my application. I look forward to the opportunity to contribute to your team.”

Include your contact information and a polite sign-off like “Sincerely” or “Best regards.”