If you’re applying for a video producer position, your portfolio is your strongest asset. Hiring managers and creative directors want to see your reel, your editing style, and how you bring stories to life visually.

But while your portfolio opens the door, your cover letter can help you step through it.

Why a Portfolio Alone Isn’t Enough

Yes, your videos speak for themselves—but they can’t explain:

• Why you want this specific job

• How your past projects match their creative vision

• What unique approach you’ll bring to their team

Your cover letter connects your work to the company’s needs. It gives context to your portfolio and shows how you’re not just talented, but also intentional about the role.

How to Write a Strong Cover Letter for a Video Producer Job

1. Start with passion and purpose – Explain why you love storytelling and producing videos.

2. Showcase relevant projects – Briefly highlight 1–2 examples from your portfolio that match the employer’s style.

3. Connect your skills to their needs – Mention how you can help with their upcoming campaigns, social media content, or brand videos.

4. Keep it short – One page, clear, and tailored.

Portfolio First, Cover Letter Second

Remember, your portfolio is what will get you noticed, but your cover letter is what shows you’re serious about this job, not just any job. Together, they create a compelling package that helps you stand out in a competitive creative industry.